The challenge of the future

Always question established concepts and rethink business from the ground up. There are 2 types of progress: horizontal and vertical. While some people believe that horizontal globalization will define the future, vertical technology is the key to creating successful, sustainable startups.


  • Horizontal progress involves copying what has been created, making it cheaper or more efficient (like China). On a macro scale, this is globalization.


  • Vertical progress involves going from 0 to 1 – creating something new where nothing previously existed. Vertical progress is far more difficult, as humans struggle to imagine things that do not exist yet. At a macro level, this progress is “technology” – new and innovative ways of doing things.

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