Profitable growth

A company’s strategy should yield continuous profitable growth. Clearly answer:

  1. What are you offering?

  2. Who is your target audience?

  3. Why do customers need your product?

  4. Where will you showcase your products?

  5. When will your customers access your products?

  6. How will your customers access your products?

You can also consider a company’s existing and emerging positions, in addition to its customers, thereby analyzing growth from a “job to be fulfilled” perspective. 

Finally, break your strategy into 3 time horizons: Year 1 (extend & defend), Years 2-3 (revise business model), and Years 3+ (recycle business model).

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