A company’s strategy should yield continuous profitable growth. Clearly answer:
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What are you offering?
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Who is your target audience?
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Why do customers need your product?
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Where will you showcase your products?
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When will your customers access your products?
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How will your customers access your products?
You can also consider a company’s existing and emerging positions, in addition to its customers, thereby analyzing growth from a “job to be fulfilled” perspective.
Finally, break your strategy into 3 time horizons: Year 1 (extend & defend), Years 2-3 (revise business model), and Years 3+ (recycle business model).