The G.O.S.T. framework can help clarify decisions.
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Goal: A target to reach.
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Objectives: Stepping stones toward your goal which should be S.M.A.R.T: Specific, Measurable, Achievable, Relevant, and Time-bound.
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Strategy: The path one takes to achieve the goals by deciding how to allocate resources.
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Tactics: Specific actions to implement strategies.